Responsibilities

• Support key content programs across a wide set of initiatives
• Write blogs, long form guides, and campaign content for product launches
• Analyze and produce data-driven benchmarks reports from Triple Whale's proprietary ad performance data
• Partner with BI, data, product marketing, and subject-matter experts to scope data requests, interpret findings, and validate takeaways
• Create content designed to perform across both traditional search and AI discovery surfaces (Google AI Overviews, ChatGPT, Perplexity, Claude, etc.)
• Contribute co-branded assets with key partners (Klaviyo, Postscript, ShipBob & more)
• Ghostwrite bylines and executive thought leadership content

Requirements

• SaaS content marketing experience: You’ve created content that drives engagement and conversions in a B2B software environment
• Ecommerce experience: You know the lingo, the trends, and the pain points of direct-to-consumer brands
• Data-driven storytelling: You’re comfortable working with ecommerce ad performance data, and you know how to turn numbers into a clear, compelling narrative
• Content versatility: You’re comfortable writing blog posts, reports, playbooks, marketing collateral, and lifecycle emails
• Content distribution instincts: You can identify the strongest hooks, data points, quotes, and takeaways from a piece of content, then translate them into promotional content
• AI fluency: You use AI as a co-pilot to speed up the content production process, while bringing the original thinking, judgment, and voice that make content worth reading
• Executional excellence: You have the resourcefulness to take a project from concept to completion
• Collaborative mindset: You're excited to work closely with marketers, PMs, analysts, execs, and agency partners
• Triple Whale experience is a major bonus.

Preferred

• Triple Whale experience is a major bonus.