Content Writer at Scheels | Fargo, ND

Scheels

Content Writer

Fargo, ND (On-site)

Salary Not AvailableEntry LevelFull time

Posted 4 months ago

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Job Summary

Drive content strategy and execution for SEO- and AI-powered discovery across product/category pages.

Own research, writing, and editing SEO-ready content for site sections that guide buyers.
Must-have: Experience creating SEO-ready content and optimizing product/category pages.
Standout: Strong collaboration across offices to maintain consistent brand voice and updated evergreen content.

Job Description

Responsibilities

Research, write, and edit original, SEO-ready digital content for category pages, product pages, and other areas of the website that guide customers through their buying journey
Develop site content optimized for traditional search engines (SEO) and emerging AI-powered answer engines (AEO)
Utilize SEO platforms and site analytics to monitor content performance, proactively identifying content gaps, audit existing pages for accuracy, and uncover new opportunities to grow organic traffic
Leverage AI tools to streamline research and scale content production while maintaining a rigorous "human-in-the-loop" standard for quality, grammar, and brand accuracy
Collaborate closely with cross-office teams to ensure a cohesive brand voice, while adapting to address multiple audiences
Optimize on-page elements (headings, CTAs, and product descriptions) to improve user engagement and drive site conversions
Regularly audit and refresh evergreen content to ensure they remain current with seasonal trends and inventory changes

Requirements

Education & Experience: Ideal candidate will have an interest in obtaining an Associate or Bachelor’s Degree in Communication, English or related field.
Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation
Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.

Benefits

To see a full list of benefit offerings from Scheels visit scheels.com/careers
Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

Scheels

Our greatest resource is our people.Our goal is to be the best retailer in the USA in the eyes of our customers, associates and business partners. If you strive for excellence, you’ll find infinite career paths at SCHEELS. From a part-time position to a lifelong career, you can grow with us by advancing into new roles and exploring your passions. Be a part of something bigger!

Founded in 1902

Fargo, North Dakota, USA

4.2K employees (385 in marketing)

www.scheels.com/careers.html