Responsibilities

• Create and edit optimized, educational content such as evergreen blogs, FAQs, and case studies targeting high-intent search queries
• Conduct and apply SEO/GEO research, keyword research, and topic clustering to identify opportunities for net-new and refreshed performance-focused content
• Structure content for organic and AI-driven search discovery to maximize visibility and engagement
• Support additional campaign efforts and one-off requests by creating and editing blogs, emails, and other content formats as needed
• Improve content quality, clarity, and scalability by surfacing new formats and content use cases and leveraging modern AI tooling
• Ensure content quality, consistency, and alignment with brand and accessibility standards across all deliverables
• Apply writing best practices tailored to different audiences, products, and programs
• Collaborate cross-functionally with social and content teams, subject matter experts, and SEO stakeholders to ensure content continuity, review, and approval workflows
• Review SEO/GEO opportunities daily, draft or refresh evergreen content, and track content opportunities based on performance insights

Requirements

• 2–4+ years of experience in SEO/GEO-driven content strategy and execution
• 2–4+ years of experience with keyword research, search-intent mapping, and topic clustering
• 2–4+ years of experience writing and optimizing long-form educational B2B content
• Experience writing for advertising industry products or B2B technology strongly preferred
• Proven portfolio of long-form, educational content demonstrating versatility across digital, social, web, and campaign formats
• Demonstrated ability to create content that maps to search and AI answer intent
• Strong command of SEO and GEO content strategy and execution principles
• Proficiency in keyword research, search-intent mapping, and topic clustering
• Excellent long-form educational B2B content writing and optimization abilities
• Solid understanding of how to structure content for both organic and AI-powered search discovery

Benefits

• Medical, dental & vision
• Hospital plans
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
• Company paid short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave