South Dakota State University Alumni & Foundation

Content Strategy Analyst

Brookings, SD (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on collecting and analyzing donor data to inform targeted outreach and optimize fundraising campaigns. It requires experience with data-driven marketing, KPI review, and cross-channel outreach, with emphasis on direct mail and social fundraising. Strong writing, analytics, and organizational skills are valued, along with ability to work across teams and maintain plans.

Job Description

Responsibilities

  • Collect, organize, segment, analyze, and validate data and information from multiple sources, communication channels, and internal teams.
  • Prepare criteria and verify constituent lists for mass solicitations and outreach attempts.
  • Analyze donor behavior and determine target audiences, developing audience personas that align with appropriate outreach and messaging strategies.
  • Review KPIs and evaluate the effectiveness of various campaigns across multiple channels, including direct mail projects, A/B testing scenarios, digital interaction, and response rates.
  • Utilize data to inform recommendations and propose solutions to optimize outreach and engagement throughout the donor relationship.
  • Assist with direct mail solicitations and affiliated outreach across multiple channels.
  • Maintain marketing plans, coordinate collaborative workflows, and support project progress for targeted fundraising initiatives.
  • Monitor internal and industry trends related to donor engagement and annual giving programs.
  • Prepare information and reports for regular Content Strategy team meetings and organization strategy meetings.
  • Assist in the creation of social fundraising campaigns.