Responsibilities

• Write and maintain blog posts, service pages, FAQ pages, and location-specific website copy across all four partner brand websites and WellStreet.com
• Draft and optimize Google My Business listing content including business descriptions, service descriptions, and Q&A content across 170+ locations
• Write review response templates and individual responses to patient reviews across all partner brands, ensuring tone consistency and brand alignment
• Produce patient-facing email and SMS copy for CRM campaigns, automated journeys, re-engagement series, welcome series, and seasonal campaigns in ActiveCampaign
• Write copy for seasonal and evergreen social media content across all partner brand organic social channels, including Instagram, Facebook, and LinkedIn
• Develop digital ad copy for paid and organic campaigns including headlines, body copy, and call-to-action language across Google, Meta, and other platforms
• Write campaign asset copy for grand opening marketing, seasonal campaigns, and center level marketing initiatives, collaborating with the graphic designer on final execution
• Script video and podcast content as needed, including Lunch and Recess video series scripts and short-form social video scripts
• Write WellStreet B2B website copy, landing pages, and service descriptions targeting health system partners and prospective clients
• Draft press releases for grand openings, partnership announcements, and other organizational milestones across all partner brands

Requirements

• 3 to 5 years of professional writing experience, ideally in healthcare, multi-location brand, or agency environments
• Exceptional writing skills across multiple formats including long-form, short-form, digital, email, and conversational content
• Strong understanding of SEO fundamentals and how content supports organic search performance
• Experience writing for CRM or email marketing platforms, ActiveCampaign experience a plus
• Familiarity with healthcare marketing compliance and patient communication standards
• Ability to manage a high volume of concurrent writing projects without sacrificing quality or deadlines
• Experience with content management systems, ContentStack or WordPress experience a plus
• Collaborative and receptive to feedback, able to take direction from multiple stakeholders while maintaining a consistent brand voice
• Healthcare or multi-location brand writing experience strongly preferred