Responsibilities

• Understand human problems, identify opportunities and develop a clear, strategic and channel-agnostic vision for how content can address human needs and meet business objectives
• Audit competitor content activities to inform of “white space” opportunities and unfulfilled needs in the market
• Through a strong understanding of the client’s brand and goals, create a social playbook with key content pillars, channel strategy and executional direction
• Provide recommendations for content through conversation listening, keyword analysis and website and social auditing
• Stay informed on content, website, social and paid media trends, algorithm changes and tools; educate internal teams and clients of important changes
• Develop impactful influencer campaigns and strategies in partnership with the public relations team
• Create content calendars aligning moments that matter to an audience with client’s message

Requirements

• 2-5 years of professional experience, with 2+ years developing and implementing omnichannel content strategies
• Some agency experience
• Have professional familiarity and comfort with social media platforms including Instagram, LinkedIn, Facebook, TikTok and X with examples of how they’ve leveraged these platforms for results
• Strong written and verbal communication skills, including presentation experience
• Strong problem solving and critical thinking skills
• Ability to work collaboratively within a team, understanding how to navigate interdepartmental projects and add value to team outputs
• Ambitious in keeping up with the industry and educating on best practices to internal and external teams

Preferred

• Experience in B2B a plus, including a creative mindset to navigating B2B challenges, regulatory concerns (if/when applicable), and stakeholder management
• Knowledge of social media activation tools like Sprout, Sprinklr, Infegy, Hoosuite, Meltwater, BrandWatch, Rival IQ, Metricool or similar
• Experience in working with influencers or developing influencer strategies
• Experience working with subject-matter and channel experts as well as other advertising and marketing disciplines, including Creative, Analytics, Web/Digital Experience Development, Media and PR
• Strong attention to detail and ability to navigate multiple clients and team priorities with ease