Responsibilities

• Lead and execute multichannel campaign strategy and paid ad buys.
• Lead Optimization efforts, including but not limited to keyword, copy and CTA (Call-to-Action) development.
• In collaboration with the Marketing and Online Services Project Manager, monitor analytics tools regularly and assess digital campaign success.
• Inform website information architecture and user experience-related solutions.
• Act as Social Media Program Manager, including leading overall strategy and hands-on content production and engagement in conversations on the Library’s social channels.
• Plan, develop and lead execution and implementation of social media strategy
• Own social media analytics vendor relationships
• Report on social media engagement metrics on an ongoing and regular basis.
• Assist the Head of Marketing and Online Services with strategic goal setting for social media channel engagement and growth.
• Apply Library tone and style guidelines across multiple project deliverables and promotion channels.

Requirements

• Bachelor’s degree in a relevant field (e.g., English, Communications, Information Management) and at least five (5) years relevant experience managing web content, developing a content strategy, editorial experience or equivalent combination of experience and education.
• Demonstrated experience writing engaging content for the web and a thorough understanding of effective communication in a digital environment.
• Demonstrated experience writing marketing/advertising/brand campaign content, including but not limited to headlines, taglines, slogans, calls to action, messaging, etc.
• Ability to communicate clearly and concisely, both orally and in writing.
• Demonstrated knowledge of content strategy methods and execution.
• Experience communicating with a diverse population to gather feedback, foster discussion, instruct, and document complex issues.
• Ability to influence and inspire cross-functional groups.
• Must have ability to assess audience needs and to develop content to meet those specific needs.
• Ability to work both independently and as part of a team.
• Excellent organizational and project management skills. Ability to balance multiple priorities and meet deadlines.

Preferred

• At least five (5) years of experience with social media, web content strategy or creating/writing content for digital and traditional media.
• Experience with Instagram, Facebook, Twitter, BlueSky, YouTube, and other blogs and social media channels.
• Experience working in both agency and high volume in-house marketing environments.
• Experience working with AP Style Guides.
• Experience with Analytic tools, Google Analytics, Sprout Social, etc.
• Experience with email marketing tools, such as OrangeBoy, Constant Contact, MailChimp.
• Experience with Adobe Creative Suite.
• Familiarity with the changing landscape of SEO best practices.
• Experience working with Web Content Management Systems such as Ingeniux and WordPress and/or other web publication technologies and experience with HTML, CSS, and web accessibility standards.

Benefits

• The City of Seattle offers a comprehensive benefits package including vacation, holiday, and sick leave as well as medical, dental, vision, life, and long-term disability insurance for employees and their dependents.
• Information about retirement plans can be found at: https://www.seattle.gov/retirement