Responsibilities

• Lead cross-channel content strategy across organic social, paid media, email, SEO, web, blogs, and other digital channels.
• Translate business objectives, audience insights, cultural trends, platform behavior, and performance data into actionable content strategies and creative direction.
• Develop and evolve brand voice, messaging frameworks, content pillars, editorial priorities, and channel strategies across the customer journey.
• Lead organic social strategy and content planning, ensuring ideas are culturally relevant, platform-native, and tailored to audience behaviors.
• Stay ahead of platform shifts, emerging communities, creator behavior, and cultural trends to identify relevant opportunities for clients.
• Develop clear, actionable creative briefs that define objectives, audiences, messaging, formats, hooks, calls to action, and measures of success.
• Lead brainstorms and partner with Design, Paid Media, Email, Account, and other teams to turn strategy into compelling, integrated execution.
• Review and quality-control content for strategic alignment, brand consistency, platform fit, clarity, and overall quality.
• Analyze content and creative performance using KPIs, SEO insights, audience behavior, and competitive data to identify opportunities and inform optimization.
• Translate performance learnings into recommendations, testing opportunities, and future content strategy.

Requirements

• 4–6 years of experience in content strategy or a related discipline.
• Agency experience strongly preferred.
• Demonstrated experience developing content strategies, messaging frameworks, editorial calendars, and creative briefs across organic social, paid media, email, web, and SEO.
• Strong understanding of how content, messaging, and audience behavior differ across digital channels and platforms.
• Exceptional writing, editing, and proofreading skills, with the ability to adapt voice and tone across brands, audiences, and formats.
• Ability to turn performance data, consumer insights, competitive intelligence, and cultural trends into actionable creative recommendations.
• Working knowledge of SEO, website content strategy, and performance-driven copywriting.
• Strong presentation and communication skills, with confidence articulating clear strategic POVs to clients and internal teams.
• Ability to manage multiple accounts, priorities, stakeholders, and deadlines in a fast-paced agency environment.
• Curiosity and working knowledge of emerging platforms, cultural shifts, AI, and new technologies, with experience in Figma and collaborative project management tools.

Benefits

• Health, Dental, Vision, 3 weeks PTO, generous paid holiday schedule, mobile phone allowance and matching 401-K (after 1st year of employment), in-office with WFH Fridays, dog-friendly and energetic work environment, future upward mobility and growth path, Partial paid maternity/paternity leave.