Responsibilities

• Core Responsibilities
• Develop content strategy and messaging frameworks, editorial calendars, editorial/brand guidelines, content models, and publishing workflows that solve clients’ business and brand challenges.
• Shape and steward the processes, governance, and operational frameworks that translate content strategy into repeatable, scalable execution.
• Search engine optimization (SEO): Develop strategies that raise clients’ digital presence and discoverability within tradition search experiences.
• Generative Engine Optimization (GEO): Develop strategies that improve clients’ visibility, legibility, relevance, and discoverability within AI-powered search and large language model (LLM) experiences.
• Create and structure compelling content for websites, collateral, apps, and other digital experiences aligned to clients’ strategic imperatives and vision.
• Conduct content audits and gap analyses.
• Interview subject-matter experts to gather relevant background information.
• Facilitate client discussions, workshops, and presentations with clarity, credibility, and confidence—guiding stakeholders toward alignment, informed decisions, and actionable outcomes.
• Collaborate across disciplines to create and refine solutions.

Requirements

• You bring 5 or more years of content strategy experience; agency or consultancy experience preferred
• You have a bachelor’s degree—preferably related to marketing, communications, or writing/journalism
• You’re familiar with content strategy, messaging and channel strategy frameworks/best practices, SEO/GEO and audience/market research methods and tools; Semrush, GA4, Yougov knowledge a plus
• You’re familiar with content design principles and creating content models and templates
• You’re familiar with content management systems; WordPress and Sitecore knowledge a plus
• You’re conversant in back-end content management, processes, and publishing workflows
• You’re familiar with AI’s potential to augment content work; hands-on proficiency in various AI tools a plus
• Experience in multicultural marketing a plus *Don’t check all the boxes? We encourage you to apply anyway. We know smarts grow from a breadth of experiences. Don’t disqualify yourself before you have the chance to be considered. We’d love to meet you.

Preferred

• Experience in multicultural marketing a plus
• hands-on proficiency in various AI tools a plus
• WordPress and Sitecore knowledge a plus

Benefits

• Medical, dental & vision
• 401(k)/Roth
• Insurance (Basic/Supplemental Life & AD&D)
• Short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Transportation benefits
• Employee Assistance Program
• Tuition Assistance
• Time Off/Leave (PTO, Paid Family Leave)