Responsibilities

• Develop and execute a comprehensive content strategy aligned with business objectives and audience needs.
• Conduct content audits and gap analyses to identify opportunities for growth.
• Define content goals, KPIs, and performance benchmarks.
• Oversee the development of high-quality content, including web copy, blogs, whitepapers, case studies, videos, and social media.
• Manage editorial calendars to ensure timely delivery of content across channels.
• Ensure all content is consistent with brand voice, style, and tone.
• Conduct audience and market research to guide content direction.
• Leverage SEO and keyword research to improve organic visibility.
• Track, measure, and report on content performance using analytics tools.
• Partner with cross-functional teams (marketing, design, product, sales) to create cohesive campaigns.
• Provide editorial guidance and support to writers, designers, and external partners.
• Champion content best practices and foster a culture of storytelling within the organization.
• Build and maintain Trello boards to track tasks, deadlines, vendor assignments and asset approvals.
• Coordinate schedules, deliverables, and budgets with outside video, photography, and motion-graphics vendors.
• Facilitate cross-functional reviews and revisions; ensure on-time delivery.

Requirements

• 5+ years of experience in content strategy, marketing, or editorial roles.
• Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Familiarity with video editing and motion-graphics tools and processes.
• Understanding of marketing automation tools (HubSpot) and how to deploy content through them.
• Basic familiarity with HTML/CSS for light webpage edits.
• Strong creative and technical writing abilities; able to translate complex concepts into clear, compelling messaging.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Communications, Graphic Design, Multimedia, Journalism, or related field (or equivalent experience).

Nice to Have

• HubSpot Content Marketing or Inbound Marketing Certification (a plus).

Benefits

• Comprehensive Benefits: Health insurance, PTO, and retirement plans.
• Accelerated Growth Potential: Leverage a proven product line and a receptive market to achieve your professional goals.
• Comprehensive Support: Learn from and collaborate with experienced team members, including access to technical guidance and sales mentorship.
• Cutting-Edge Products: Represent high-demand solutions that address pressing challenges in air quality and employee health.
• Empowered Success: Use your creativity and initiative to craft tailored strategies while enjoying autonomy and support every step of the way.