Responsibilities

• Social Media Management: Manage all social media platforms and community pages to promote community engagement, support our values, and increase sales.
• Web and Blog Content: Research, write, and edit engaging Web content including product descriptions, and informational blog posts that educate our audience and highlight our products and partners.
• Event Marketing: creating marketing campaigns specifically for educational events, ensuring strong attendance and engagement through email, social, and web promotion.
• Brand Voice: Be a creative collaborator with the ability to be the voice of the brand, creating content that is authentic and powerful for all channels.
• Content Creation: Create and curate written and graphic content for multiple platforms in line with the Shannon Fabrics brand.
• Strategy & Ideation: Ideate with the marketing team to ensure the creation of innovative, engaging, and brand-consistent content.
• Calendar Management: Manage the content calendar to ensure a cohesive and consistent stream of new blog and social content while analyzing schedules to optimize engagement.
• Analytics & Reporting: Create reports with analytic insights across all platforms (web and social) to ensure content is meeting performance goals and develop key learnings for future campaigns.
• Email Marketing: Create email campaigns and coordinate localization of digital and printed marketing materials.
• Asset Management: Manage creative content, ensuring that all assets are organized and accessible.
• Relationship Management: Help create, foster, and manage relationships with key influencers, vendor partners, and media partners.
• PR Support: Occasionally help draft press releases, media pitches, and other external communications.
• Stay Current: Stay up to date with the latest content marketing and social media trends.
• Live Support: Support weekly livestreams.
• Team Support: Help support other marketing projects as needed.

Requirements

• Bachelor’s degree in Communication, Marketing, English, Media, or related field.
• 3+ years of experience in product content marketing, copywriting, social media management, or digital marketing strategy.
• Deep understanding and experience in multiple media/social platforms.
• Strong writing and editing skills with a portfolio of published blog posts or articles.
• Experience marketing webinars, workshops, or educational events.
• Strong visual ability to create high-quality and brand-specific content across all channels.
• Knowledge of Photoshop & Adobe Creative Suite.
• Strong knowledge and interest in influencer marketing.
• Ability to collaborate with multiple teams in a fast-paced and deadline-driven environment.

Preferred

• Experience with HubSpot, Streamyard, MetriCool, and Google Analytics preferred.
• Understanding of fabric/sewing is a plus.