Responsibilities

• Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search
• Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence
• Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform
• Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions
• Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies
• Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand
• Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time
• Participate in editorial meetings and contribute real-time optimization insights to shape coverage
• Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom

Requirements

• At least 3 years of experience in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
• Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)
• Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
• Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus
• Ability to balance priorities and thrive in a fast-paced start-up environment; experience in a California-based newsroom is a plus
• Ability to be both a self-starter and team player; strong interpersonal and communication skills are required
• Highly organized with excellent attention to detail
• Willingness to work nights and weekends as needed

Benefits

• For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.