Responsibilities

• Support content strategy for a portfolio of client accounts, ensuring goals are met through effective planning and execution
• Develop content strategies that align with client business objectives and drive measurable results
• Guide content from ideation through production, approval, distribution, measurement, and ongoing optimization
• Collaborate with writers, SMEs, designers, developers, and marketing stakeholders to deliver cohesive content programs
• Ensure content meets quality standards and aligns with brand voice, tone, and guidelines
• Execute keyword research, content planning, and SEO optimization
• Create content briefs that include keyword targeting, competitor insights, and internal linking recommendations
• Edit and optimize content from writers, content creators, and subject matter experts
• Identify opportunities to refresh or improve existing content to increase organic traffic and engagement
• Identify social search queries, trends, and high-intent behavior relevant to client industries and goals.

Requirements

• 3–4 years of experience in content marketing and/or SEO (preferred)
• Proven track record of meeting or exceeding KPIs for client accounts
• Strong writing and editing skills (writing samples required)
• Hands-on experience with keyword research tools and optimization best practices
• Deep understanding of platform-specific search behaviors on TikTok, YouTube, Instagram, and other social discovery tools
• Experience optimizing content for social search (e.g., TikTok SEO, YouTube SEO), including metadata, keywords, hashtags, and on-video text optimization
• Ability to conduct social search keyword research using platform-native search suggestions, trend tools, and third-party social listening tools
• Strong understanding of how social algorithms rank content based on watch time, engagement velocity, relevance signals, sounds, and audience behavior
• Familiarity with analyzing performance through TikTok Analytics, YouTube Studio, and other platform dashboards to identify optimization opportunities
• Strong communication skills (written and verbal), with confidence presenting work to clients and internal stakeholders
• Bachelor’s degree or equivalent relevant experience preferred

Preferred

• Basic understanding of UX principles and how they influence content performance

Benefits

• a highly competitive benefits package that includes health, vision, dental, life insurance, a 401k with company match, wellness and technology reimbursements, home office setup support, over 7 weeks of PTO, plus Summer Fridays.