Responsibilities

• You\'ll drive how Flip builds interest, connections, and engagement on LinkedIn, key industry outlets (trade publications, sites, partner’s social channels, podcasts, etc.) and secondarily on other social channels like Instagram and Reddit. You’ll own the planning, budget and execution for all of Flip’s paid marketing - bringing the rigor to make sure every dollar is planned, tracked and optimized. You\'ll create, manage and execute Flip\'s LinkedIn presence and paid marketing strategy, the primary ways we reach and engage our BtoB audience and attract great talent, working closely with our Communications Marketing Manager on messaging strategy. You will interview clients and turn real data into compelling stories and written case studies. You\'ll turn case study interviews, company news, and product moments into content that gets people to engage with Flip and drives SEO/AEO. You\'ll also be a key content contributor to our website redesign, writing page copy and content across the site. You’ll support events and client gifting. You will work closely with Flip’s awesome Marketing team members: Communications, Growth Marketing, Experiential and Video Marketing.
• - Manage LinkedIn day to day as our primary channel for reaching, engaging and growing our B to B audience and for attracting talent (leveraging Instagram and other social channels secondarily). You will be responsible for, in partnership with our Communications Manager on voice and messaging, developing and executing the plan, including: paid budget pacing, calendar, content creation, posting, engagement, creative testing, and reporting.
• - Own planning, tracking, and reporting for Flip's overall paid marketing budget, ensuring every dollar across channels is allocated intentionally and optimized based on performance.
• - Manage paid, earned and organic reach to partner/industry publications, working closely with our PR firm as well as our Growth Marketing Manager to build awareness, increase Flip’s SEO and AEO results and to generate leads.
• - Coordinate and conduct client interviews that demonstrate the real impact Flip makes on a client's business. Write case studies and share across LinkedIn and partner channels.
• - Repurpose video case studies produced by our Video Marketing Manager into written formats, social posts, and presentation slides
• - Publish consistently across LinkedIn and our website, adapting content for each platform
• - Write website content for our upcoming redesign, including page copy, product messaging, and case study integration, in close coordination with our Communications Manager and design and build partners
• - Work with marketing, sales, and customer support to capture authentic stories and surface content opportunities
• - Create content about Flip events, initiatives, and insights for our website, CRM, presentations, and social channels

Requirements

• 3+ years of experience in BtoB social media and content marketing, managing paid budgets typical of a startup (not enterprise-scale spend)
• Proven hands-on experience running and optimizing paid LinkedIn campaigns — budget management, targeting, creative testing, and reporting - to reach and engage a BtoB audience and support talent attraction
• Hands-on experience managing AEO and SEO, including website content optimization and Hubspot
• Experience organizing and managing events, including trade shows and client events
• Comfortable creating simple visuals in Adobe Creative Suite or Canva to get posts done without heavy design support
• Strong writing and storytelling skills, able to shape technical or business impact into a compelling narrative, from short social copy to long-form website content and blog posts
• Hyper-organized and producer-like, able to build project plans, budgets, and processes/workflows
• Works quickly, can-do attitude and puts ego aside
• Eager to use AI tools to complement creativity
• A genuine interest in people, creativity, and storytelling

Benefits

• Comprehensive healthcare and unlimited vacation, including a mandatory half week for everyone over July 4, and a full week off at the end of the year
• In office 5 days/week