Responsibilities

• Content Creation: Conceptualize, script, shoot, direct, and edit high-impact short-form video content (TikTok, Instagram Reels, YouTube Shorts) and long-form brand content.
• Video Production: Handle all aspects of physical production, including lighting, audio recording, framing, and directing product close-ups, lifestyle shoots, and on-the-street interviews.
• Post-Production Mastery: Edit videos with native platform pacing, dynamic sound design, text overlays, and color grading that matches our clean, exclusive aesthetic.
• Campaign Support: Collaborate with the marketing team to visually execute product launches, retail store placements, seasonal promotions, and influencer gifting campaigns.
• Trend Analysis: Monitor social media trends, viral audio, and competitor activity daily to pivot and capitalize on real-time internet culture.
• Asset Management: Organize and maintain a clean library of raw footage, b-roll, and final assets for cross-functional team use.
• Content Standards: All content must be wholesome with no suggestive, explicit, or R-rated material.

Requirements

• Portfolio: A proven track record of short-form video work (TikTok/Reels) that demonstrates strong engagement, exceptional lighting, crisp audio, and modern editing techniques.
• Experience: 1–3 years of proven experience creating short-form video content for a brand, agency, or a highly successful personal channel. Experience in CPG, food, or lifestyle industries is highly preferred.
• Skills: Proficiency with professional mirrorless cameras (Sony, Canon, etc.) as well as high-end mobile shooting. Complete mastery of mobile editing apps (CapCut) and/or professional suites (Adobe Premiere, DaVinci Resolve, Final Cut Pro).
• Knowledge: Deep understanding of the TikTok and Instagram algorithms, including what drives watch time, retention, and shares.
• Attributes: High autonomy, strong organizational skills, ability to move fast, and a genuine passion for food culture and consumer trends.
• Gear: Proficiency with professional mirrorless cameras (Sony, Canon, Blackmagic) as well as the ability to pull high-end, rapid content straight from an iPhone.
• Software: Mastery of Adobe Premiere Pro, Final Cut, CapCut, or DaVinci Resolve.

Preferred

• Bonus Points: Experience working with CPG, food, or lifestyle brands, or a personal following you’ve successfully built from scratch.