Responsibilities

• Own the creator and content partnership function end-to-end: annual strategy, program planning, content approval workflow, budgeting, and performance management.
• Design the partnership portfolio — long-term ambassadors, micro-creator programs, UGC pipelines, and one-off collaborations — with a clear rationale for how each tier contributes to reach, content supply, and conversion.
• Build annual plans and budget scenarios with reconciled totals, prior-year benchmarks, and a single recommended path with tradeoffs made explicit.
• Define and recommend how to measure the impact of creator content on brand equity and volume uplift/ROI, moving evaluation beyond surface-level engagement metrics to indicators that demonstrate real business impact.
• Navigate category-specific constraints — non-alcoholic category rules, platform policies for alcohol-adjacent brands, and league/sponsorship regulations — building compliant programs without sacrificing creative impact.
• Design a consistent briefing and feedback framework for influencer content to ensure key brand messages get reflected in developed influencer content.
• Source, vet, negotiate, and manage creator partnerships — rates, contracts, deliverables, exclusivity, FTC disclosure compliance, and relationship health.
• Negotiate usage and amplification rights (whitelisting, Meta partnership ads, TikTok Spark Ads) at the deal stage so partner content can be deployed as paid creative without retrofitting.
• Partner with media planning and buying to integrate creator assets into channel plans, select partners based on performance data rather than follower counts, and reallocate budget toward what works.
• Run a test-and-learn agenda across creators, formats, and creative hooks — using paid performance signals to sharpen briefs, rosters, and spend allocation each cycle.

Requirements

• 4-7 years in creator/influencer marketing, content partnerships, or media, preferably with consumer lifestyle and/or beverage brands
• Proven track record measuring the volumetric, equity, and ROI impact of creator partnerships and content, on either the agency or client side
• Hands-on experience with paid amplification of creator content, including whitelisting, Meta partnership ads, TikTok Spark Ads, and coordination with media planning/buying teams
• Track record negotiating creator contracts, including usage rights, exclusivity, and FTC disclosure compliance
• Direct ownership of a program budget, including forecasting, reconciliation, and prior-year benchmarking
• Working knowledge of measurement and attribution approaches (promo codes, UTM tracking, incrementality/sales-lift studies, brand-lift studies)
• Comfortable with AI tools and influencer platforms for sourcing, workflow, and measurement
• Track record managing agencies and external partners to clear deliverables and deadlines
• Location: Located onsite at Milford, CT or San Diego, CA breweries; in office 4 days a week required

Preferred

• Background in a regulated or age-gated category (alcohol, non-alcoholic beverage, wellness) is a plus

Benefits

• Company Paid health, vision, dental, life, 401k with 5% company match, and Paid Parental Leave
• Community Program: In addition to Paid Time Off, all team members receive one paid day per month to dedicate to volunteering activities.