Responsibilities

• Own the content strategy and quality standards for product detail pages across all channels — defining what best-in-class looks like for copy, imagery, video, and structured data for each platform and customer context.
• Develop and maintain platform-specific content playbooks for DTC, Amazon, and key retail partner portals, accounting for the distinct discovery mechanics, customer intent, and conversion drivers of each surface.
• Audit and continuously improve the existing product catalog, identifying content gaps, quality deficiencies, and optimization opportunities across imagery, copy completeness, attribute accuracy, and keyword coverage.
• Define copy frameworks, content templates, and visual standards that enable consistent, scalable production across a high-SKU catalog without sacrificing brand integrity or platform fit.
• Establish content performance benchmarks and measurement frameworks — tracking how content quality correlates with conversion rate, return rate, search rank, and customer satisfaction signals across channels.
• Own the visual content strategy for PDPs — defining required image and video shot types, sequencing logic, and creative standards that best communicate product fit, features, and brand across each channel.
• Brief and manage in-house production resources for ongoing catalog work and direct external creative vendors (photographers, retouchers, video producers) for campaign-level or specialty content needs.
• Partner with the Creative team to ensure PDP visual assets meet brand standards while satisfying the functional requirements of each platform (e.g., Amazon main image compliance, retailer portal specifications).
• Build and manage a content production pipeline that keeps pace with new product launch cadence across all five brands, ensuring assets are ready ahead of go-live windows.
• Own the end-to-end content strategy and syndication for Amazon and wholesale retail partner channels — including copy, imagery, A+ content, enhanced brand content, and attribute data — ensuring listings are accurate, complete, and optimized for platform-specific discoverability and conversion.

Requirements

• 8+ years of experience in ecommerce content strategy, digital merchandising, or product content management, with at least 2 years in a director-level or senior leadership role
• Deep expertise in PDP content strategy across DTC and marketplace channels — with a strong command of what drives conversion through copy, imagery, and content structure on each platform
• Hands-on experience owning Amazon content strategy and execution, including Vendor Central or Seller Central, A+ content, and listing optimization for search rank and conversion
• Proven experience managing content syndication workflows for wholesale retail partners, including data feed management and retailer portal submissions
• Strong working knowledge of on-page SEO principles and their application to product content — including keyword strategy, structured data, and metadata optimization
• Experience managing hybrid creative production — able to brief and direct both in-house specialists and external agencies or vendors to deliver high-quality output at catalog scale
• Demonstrated ability to build and enforce content standards, templates, and playbooks across a large, multi-brand SKU catalog
• Analytical mindset — able to use content performance data (conversion rate, search rank, content scores, return rate) to drive prioritization and continuous improvement
• Exceptional cross-functional communication skills, with experience managing stakeholder relationships across Merchandising, Marketing, Technology, and Operations
• What’s In It For You

Preferred

• Familiarity with content management tools, DAM systems, or PIM platforms is a strong plus
• Experience in a multi-brand apparel, uniform, or healthcare products environment is a plus

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Attractive Paid time off
• Vision insurance