Responsibilities

• Own the content calendar across YouTube (monthly flagship + bonus videos), Instagram (daily/weekly), and TikTok (3-5x/week)
• Manage the upload pipeline: receive edited videos, write optimized titles/descriptions/tags, coordinate thumbnail creation
• Quality-control all content before it goes live
• Coordinate between videographer, short-form editor, thumbnail designer etc.
• Maintain consistent posting schedule across all platforms
• Research and identify brand sponsors in building materials, tools, smart home, appliances, and related categories
• Write personalized outreach emails, manage follow-ups, and nurture relationships
• Negotiate partnership terms: product-for-placement, paid integrations, dedicated videos, ambassadorships
• Set up and manage affiliate programs (Amazon Associates + direct)
• Track all partnership revenue and ensure deliverables are met on both sides

Requirements

• Brand partnership and outreach experience. You've pitched brands, negotiated deals, and managed sponsor relationships. You know how to write an email that gets a response from a marketing director at a national brand.
• Project management instincts. You keep multiple workstreams moving without being told. You see what needs to happen next and you make it happen. You're the person who builds the spreadsheet before anyone asks for one.
• Digital content fluency. You understand how YouTube, Instagram, and TikTok work. Not just as a user, but as a growth lever. You can look at analytics and know what story they're telling.
• Clear, professional communication. You'll be the point of contact for brand partners and the coordinator for our small production team. You write well and you follow up consistently.
• Entrepreneurial mindset. This is a startup media business, not a corporate marketing department. You're excited by building something, comfortable with ambiguity, and motivated by results.

Preferred

• Experience in home improvement, real estate, construction, or lifestyle content
• YouTube-specific experience (SEO, thumbnail strategy, retention optimization)
• Based in the north Houston area (ability to visit build sites occasionally is a plus but not required)
• Experience managing freelancers or small creative teams
• Personal interest in home design, construction, or real estate