Responsibilities

• Develop and maintain a content calendar aligned with marketing and enrollment goals
• Identify target audiences and develop audience personas to guide messaging and channel strategy
• Align content initiatives with broader institutional priorities and campaigns
• Capture photo and video content in classrooms, labs, events, employer facilities and other campus environments
• Identify and respond to content opportunities in both planned and unplanned settings
• Interact professionally with students, faculty, staff, and partners to facilitate content creation
• Write, edit, and produce content for social media, website, email, and other marketing channels
• Ensure consistency in brand voice, tone, and messaging across all platforms
• Adapt messaging to effectively communicate with multiple audiences, including prospective students, parents, employers, and internal stakeholders
• Apply search engine optimization (SEO) best practices, including keyword research and on-page optimization

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field
• Minimum of 3 years of recent experience in content marketing, social media, or digital marketing
• Proficiency with social media platforms, including Meta, YouTube, LinkedIn, and TikTok
• Experience with website edits using WordPress
• Familiarity with Canva, Adobe Creative Suite, Google Analytics, Salesforce, and video editing software
• Ability to travel between St. Louis campus, regional satellite locations, and offsite events; no overnight travel required
• Availability to work occasional evenings and weekends for events and content capture
• Ability to move throughout campus environments, including classrooms, labs, and event spaces
• Ability to lift and carry light equipment (e.g., cameras, tripods)
• Ability to stand for extended periods during events or content capture

Benefits

• Medical, Dental, Vision, Accident, and Pet Insurance
• Company paid Life/AD&D and Short/Long-term Disability
• Health, Flexible, and Dependent Care Spending Accounts
• Employee Assistance Program (Free)
• Tuition reimbursement of up to $2000 per year (Eligible after one year)
• 403(b) savings plan with matching contributions (Eligible on day one)
• Pension Plan (Eligible after 5 years of service)
• PTO: 20 days accrued in first year
• Holidays: 10 paid plus a paid Winter Break (Christmas through New Years Day)