Content Marketing Specialist

Minneapolis, MN (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the content engine and multi-channel storytelling, turning thought leadership, SEO-aligned content, and social/email campaigns into measurable awareness and engagement across LinkedIn, YouTube, and newsletters.

  • Content Ownership: Develop and edit thought leadership and repurpose for scale across formats.
  • Channel Growth: Drive discoverability and engagement through integrated SEO, GEO, and AI-search optimization.
  • Campaign Execution: Manage multi-channel campaigns (email, social, and site) with performance-driven optimization.

Job Description

Responsibilities

  • Develop, write and edit thought leadership content, including blogs, case studies, newsletters, award submissions and executive communications
  • Collaborate with sector leads to leverage industry trends and identify timely content opportunities
  • Support content strategies that improve SEO, GEO and AI-search discoverability
  • Repurpose content across channels and formats to maximize reach and engagement
  • Create and manage content for LinkedIn, Instagram and YouTube
  • Deploy and optimize email marketing campaigns and newsletters
  • Develop social copy, graphics and editorial calendars aligned with marketing priorities
  • Support website content updates, optimization and CMS maintenance
  • Execute and optimize paid social campaigns using analytics and platform best practices
  • Monitor content and campaign performance metrics to inform strategy

Requirements

  • 3 to 5 years of experience in content marketing, digital marketing, communications or a related field
  • Exceptional writing, editing and storytelling skills
  • Strong understanding of SEO, content optimization and digital content strategy
  • Experience managing social media and email marketing campaigns
  • Familiarity with CRM platforms, CMS tools and Canva
  • Ability to manage multiple projects and priorities in a fast-paced environment
  • Strong analytical and problem-solving skills with attention to performance metrics
  • Collaborative mindset with the ability to work independently and across teams
  • Proficiency in Microsoft Office and marketing technology platforms
  • Bachelor’s degree or equivalent professional experience

Preferred

  • warm, inclusive workplace
  • Ample opportunities to learn and to lead
  • Fulfilling mentorship opportunities and great celebrations
  • caring workers who love creating award-winning work.

Benefits

  • warm, inclusive workplace
  • Ample opportunities to learn and to lead
  • Fulfilling mentorship opportunities and great celebrations
  • caring workers who love creating award-winning work.
Padilla logo

Padilla

Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide.

Founded in 1961
Minneapolis, Minnesota, USA
244 employees (41 in marketing)

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
31.2%
Direct
46.6%
Referral
7.3%
Social
13.2%
Paid
1.5%

Headcount Trend

Current headcount: ~244

Marketing Team

Marketing Team Size
26 (11% of company)
Median Career Experience
20 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
1

Recent News