Content Marketing Specialist

New York, USA (On-site)

$85K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive MedElite’s social content program across multiple platforms, balancing creative leadership with data-driven recruitment and storytelling.

  • Must-have: 3+ years in content marketing or social media management with strong writing and AI fluency.
  • Standout: Creative leadership to guide designers and align content with concrete business goals.

Job Description

Drive MedElite’s social content program across multiple platforms, marrying creative leadership with data-driven recruitment and employer-brand storytelling.

  • Own the Social Ecosystem: Manage and execute the day-to-day content strategy across Instagram, TikTok, LinkedIn, and Facebook.
  • Master & Capitalize on Trends: Identify and act on emerging social trends and cultural moments to maximize reach.
  • Direct the Creative Vision: Brief and lead design and animation teams to produce thumb-stopping visuals aligned with strategy.
  • Recruitment-Driven Campaigns: Partner with Talent Acquisition to translate hiring needs into bold social campaigns.
  • SEO & Discoverability: Apply fundamental SEO to external blog and web content for clinician job searches in NY.
  • Analytics & Growth: Track KPIs and use data to optimize content for applicant conversion.
  • Internal Storytelling: Write interview-based long-form content highlighting humans behind the charts.
  • Own the Internal Newsletter & Blog: Develop editorial calendar and ensure high-quality internal distribution.
  • Employee Engagement: Collaborate with HR and Leadership to boost morale and retention.
  • Clinical Compliance & Accuracy: Ensure all content is medically accurate and HIPAA-compliant.