Content Marketing Specialist at GBTA | Global Business Travel Association | USA

GBTA | Global Business Travel Association

Content Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Coordinate and produce cross-channel content and podcasts to uphold GBTA’s brand voice and drive campaigns.

Own editorial calendar and multi-format content across channels.
Must-have: 3+ years in content marketing with WordPress CMS proficiency.
Standout: End-to-end podcast production ownership and cross-functional collaboration.

Job Description

Responsibilities

Own and manage the editorial calendar across all marketing channels, ensuring content is strategically planned and delivered on time.
Develop, write, and oversee content across formats including web, email, multimedia, and digital campaigns.
Own end-to-end podcast production, including guest coordination, content planning, recording oversight, editing, and publishing.
Ensure all content is aligned with brand voice, messaging standards, and organizational priorities.
Partner closely with the Website Experience Specialist to publish, optimize, and maintain content within the CMS.
Collaborate with cross-functional teams to gather input, align messaging, and support campaign execution.
Optimize content for performance, including SEO, user experience, and engagement metrics.
Maintain content quality and consistency while reducing bottlenecks in the production process.
Monitor and analyze content performance, providing recommendations for continuous improvement.
Other duties as assigned.

Requirements

Associate’s degree or equivalent experience.
Minimum of 3 years of content marketing, digital marketing, or a related experience.
Superior organization skills, and an ability to manage multiple projects in a super-fast paced environment.
Strong writing, editing, and storytelling skills across multiple content formats.
Excellent communication, organizational, and analytical skills with strong attention to detail.
Ability to work independently and collaborate with a team.
Strong knowledge of Content Management Systems (CMS) – preferably experience with WordPress.
Strong knowledge of Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, and Dreamweaver).
Strong communication skills and must be able respond to internal staff requests in a clear and effective manner.

Nice To Have

Bachelor's degree.
Association and/or travel industry knowledge preferred.
Multi-lingual is a plus.
Knowledge of email marketing software.

GBTA | Global Business Travel Association

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings organization headquartered in the Washington, D.C. area with operations on six continents. GBTA’s 9,000-plus members manage over $345 billion of global business travel and meetings expenditures annually. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts.

Founded in 1968

Alexandria, Virginia, USA

310 employees (29 in marketing)

www.gbta.org