Content Marketing Specialist

Alexandria, VA (Remote)

$58K/yr – $65K/yrMid Level3+ years expOther

Posted 3 months ago

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Job Summary

Drive GBTA's editorial content across channels, manage CMS, and coordinate podcast production to support campaigns.

  • Own editorial calendar and end-to-end content production across web, email, and campaigns.
  • Must-have: 3+ years in content or digital marketing.
  • Standout: CMS (WordPress) and Adobe Creative Suite with cross-functional collaboration.

Job Description

Responsibilities

  • Own and manage the editorial calendar across all marketing channels, ensuring content is strategically planned and delivered on time.
  • Develop, write, and oversee content across formats including web, email, multimedia, and digital campaigns.
  • Own end-to-end podcast production, including guest coordination, content planning, recording oversight, editing, and publishing.
  • Ensure all content is aligned with brand voice, messaging standards, and organizational priorities.
  • Partner closely with the Website Experience Specialist to publish, optimize, and maintain content within the CMS.
  • Collaborate with cross-functional teams to gather input, align messaging, and support campaign execution.
  • Optimize content for performance, including SEO, user experience, and engagement metrics.
  • Maintain content quality and consistency while reducing bottlenecks in the production process.
  • Monitor and analyze content performance, providing recommendations for continuous improvement.
  • Other duties as assigned.

Requirements

  • Associate’s degree or equivalent experience.
  • Minimum of 3 years of content marketing, digital marketing, or a related experience.
  • Superior organization skills, and an ability to manage multiple projects in a super-fast paced environment.
  • Strong writing, editing, and storytelling skills across multiple content formats.
  • Excellent communication, organizational, and analytical skills with strong attention to detail.
  • Ability to work independently and collaborate with a team.
  • Strong knowledge of Content Management Systems (CMS) – preferably experience with WordPress.
  • Strong knowledge of Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, and Dreamweaver).
  • Strong communication skills and must be able respond to internal staff requests in a clear and effective manner.

Preferred

  • Bachelor's degree.
  • Association and/or travel industry knowledge preferred.
  • Multi-lingual is a plus.
  • Knowledge of email marketing software.