Responsibilities

• Develop original/creative concepts for blog posts designed to attract new/existing Garmin customers
• Independently oversee a story idea from conception to publication, including initial research, producing creative copy, and guiding it through the editing/approval process to build for publication while collaborating with other departments to ensure promotion/maximum readership
• Utilize thorough understanding of Garmin’s business segments and marketing objectives to determine without management direction which topics are chosen for coverage to attract readership
• Analyze/develop a plan to optimize content for maximum performance on search engines like Google
• Act as a Garmin “reporter” conducting interviews with both internal/external parties, following through on “leads,” and developing stories that adhere to Associate Press (AP) style
• Manage library of content currently existing on Garmin.com blog to ensure accuracy, timeliness, relevance, and updated marketing objectives and exercise independent judgment to analyze and assess content, develop a plan of action, and then edit/remove content as appropriate
• Collaborate with other departments to recommend, develop, and execute integrated content campaigns inclusive of blog, PR, social and eblast as assigned
• Independently manage multiple time sensitive projects simultaneously, using discretion to establish priorities and triage urgent matters
• Complete other Garmin.com duties as assigned by the Content Marketing Manager

Requirements

• Bachelor’s Degree in Marketing, Journalism, or related field
• Must possess a minimum of 2 years of demonstrated professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator
• Must be detail-oriented and have the ability to work proactively and effectively with minimal supervision with proven ability to work under deadlines
• Demonstrated aptitude and experience writing and editing both long and short form content
• Demonstrated understanding of content marketing strategy and implementation
• Experience optimizing content, taking Search Engine Optimization (SEO) and Google Analytics into consideration
• Strong passion for Garmin business and products
• Proficiency in Microsoft Office, Sprinklr, WordPress or other content management software
• Understanding of web publishing requirements
• Must possess demonstrated editorial mindset with an ability to predict audience preferences

Preferred

• Owner of previous published writing samples

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits