Responsibilities

• - Learn each assigned client's business, audience, positioning, brand voice, products or services and marketing priorities.
• - Develop content and campaign plans across social media, email and other digital channels.
• - Build and manage content calendars around launches, promotions, events, seasonal priorities, education, thought leadership and ongoing brand storytelling.
• - Develop original campaign concepts, recurring content ideas and audience-engagement opportunities rather than relying on clients to continually provide topics.
• - Write social media copy, captions, hooks, calls to action, campaign messaging, email copy, subject lines and other digital content in distinctly different brand voices.
• - Plan, schedule, publish and optimize content across Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube and other relevant platforms.
• - Plan, write, design, build and deploy newsletters, promotional emails, launch campaigns, event communications, nurture content and retention-focused email marketing.
• - Manage social communities, including comments, direct messages, mentions, tags and proactive engagement with customers, followers, creators and partners.
• - Identify user-generated content, customer questions, creator opportunities, partnerships, sales opportunities and potential reputation concerns.
• - Develop clear creative briefs and work with designers, photographers, video producers and web developers to produce the assets required for campaigns.

Requirements

• 3+ years of professional experience in social media, content marketing, email marketing, digital marketing or a closely related field.
• Experience managing marketing for multiple brands, businesses or client accounts.
• Agency experience strongly preferred.
• Excellent writing, editing and proofreading skills.
• Demonstrated ability to write in distinctly different brand voices for different industries and audiences.
• Strong working knowledge of Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube and short-form social content.
• Experience planning and executing email campaigns, newsletters, promotional campaigns, nurture sequences or automated flows.
• Strong understanding of digital storytelling, campaign messaging, hooks, calls to action and audience behavior.
• Strong visual judgment and the ability to provide clear creative direction.
• Experience interpreting social media, email and website performance data and applying those insights to future work.