Responsibilities

• Develop engaging, high-quality copy for digital and print platforms including ads, blogs, website pages, emails, press releases, videos, sales collateral, and social media.
• Repurpose content into multiple formats (infographics, videos, social posts) to broaden reach and conversions.
• Collaborate with external agencies on keyword strategy and SEO best practices.
• Implement content workflows ensuring brand consistency, accessibility, and quality.
• Partner with internal teams and designers to align messaging and develop fresh campaign concepts.
• Conduct market and competitive audits to identify opportunities and trends.
• Manage and maintain a comprehensive content calendar aligned with campaigns and goals.
• Coordinate content distribution across owned, earned, and paid channels to maximize visibility.
• Refine content creation and review processes to boost team efficiency.
• Serve as the in-house expert for marketing automation (SugarMarket), managing workflows, web forms, emails, and lead nurturing.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• Exceptional writing and editing skills with the ability to adapt voice and messaging across formats.
• 5+ years of experience in content marketing or a related field.
• A passion for storytelling and curiosity to continuously improve content.
• Comfort writing for multiple audiences while maintaining a cohesive brand voice.
• Strong understanding of SEO principles and content optimization.
• Analytical mindset with ability to turn data into insights.
• Experience with marketing automation tools (SugarMarket preferred) and CMS platforms (WordPress a plus).
• Proficiency with GA4 analytics.
• Creative problem-solver with strong project management and collaboration skills.
• Detail-oriented and adaptable in a fast-paced environment.

Preferred

• Experience with additional CMS platforms beyond WordPress.
• Familiarity with SugarMarket and other marketing automation tools.