Responsibilities

• Lead the development of strategic thought leadership content that supports Principal's retirement and investment businesses.
• Create approximately 3-4 in-depth white papers annually, along with executive thought leadership articles, bylined content, and research-driven insights.
• Partner with subject matter experts and senior leaders to identify compelling industry trends, business challenges, and emerging opportunities.
• Conduct interviews, analyze proprietary and third-party research, review industry data, and synthesize findings into clear, differentiated perspectives.
• Develop content frameworks, story angles, and messaging that resonate with plan sponsors, financial professionals, TPAs, and other key audiences.
• Own the end-to-end content creation process, including research, writing, editing, proofreading, stakeholder reviews, and final publication.
• Translate complex topics into engaging, reader-friendly content that informs, inspires, and influences decision-makers.
• Support integrated marketing campaigns by collaborating with marketing partners to create content for activation across digital, social, email, web, and event channels.
• Monitor industry trends, competitor activity, market dynamics, and audience insights to identify new thought leadership opportunities.
• Measure and evaluate content performance, using data and insights to improve future content strategies and outcomes.

Requirements

• Bachelor's degree or equivalent experience.
• 6+ years of experience in content strategy, thought leadership, content marketing, journalism, communications, public relations, or financial services marketing.
• Exceptional writing, editing, and storytelling skills.
• Proven ability to simplify technical or complex subject matter for a variety of audiences.
• Experience developing content across multiple channels, including white papers, articles, presentations, websites, email campaigns, and social media.
• Strong analytical skills with the ability to interpret research, data, and market trends and translate them into actionable insights.
• Excellent project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Strong communication and stakeholder management skills, including the ability to influence and collaborate across teams.
• High attention to detail and commitment to producing high-quality work.

Preferred

• Experience within financial services, retirement, investments, insurance, asset management, or wealth management.
• Familiarity with institutional retirement audiences, including plan sponsors, consultants, advisors, TPAs, and investment decision-makers.
• Experience developing research-based content and partnering with research teams.
• Understanding of retirement industry trends, competitive dynamics, and evolving customer needs.
• Experience supporting executive thought leadership and senior leader communications.

Benefits

• Time Off Program: Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
• Pension Eligible: Yes