Content Marketing Manager

Westminster, CO (Hybrid)

$92K/yr – $120K/yrMid Level7+ years expFull time

Posted 7 days ago

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Job Summary

Own and drive Viega’s content strategy, story development, and governance across campaigns and personas, partnering with product, sales, and marketing to fuel demand and thought leadership.

  • Owns content strategy and editorial governance
  • Develops thought leadership and persona-driven content
  • Drives cross-functional collaboration to support demand generation

Job Description

Responsibilities

  • Translates complex technical and portfolio value into clear, compelling, and customer-centric messaging
  • Creates and edits content across channels, including blogs, case studies, sales enablement materials, campaigns, and customer communications
  • Leads development of thought leadership content to position Viega as an industry authority and trusted partner
  • Owns and manages the content calendar and editorial strategy, aligned to campaigns, segments and business priorities
  • Partners with segment, product, and sales teams to develop persona-driven content tailored to target audiences and use cases
  • Supports sales enablement through development of presentations, one-pagers, sell sheets, features and benefits, and case studies that drive pipeline and conversion
  • Identifies, develops, and executes customer case studies, from story sourcing to final publication
  • Collaborates with digital and demand generation teams to optimize content for SEO, engagement, and lead generation
  • Defines and tracks content performance metrics (engagement, conversion, pipeline influence) and continuously optimize based on insights
  • Maps content to the customer journey, ensuring the right message reaches the right audience at the right time

Requirements

  • Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
  • Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.
  • Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
  • Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
  • Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
  • Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.
  • Works effectively in a fast-paced and sometimes uncertain environment, making sound decisions based on best available information
  • Adept at identifying problems and finding effective solutions – requires critical thinking, creativity and solid facilitation skills.
  • Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.
  • Highly organized to manage multiple tasks, priorities, schedules , and documents effectively.

Benefits

  • Health & Wellbeing
  • Medical, Telehealth, Dental, and Vision coverage, including infertility treatment, weight management, and physical therapy.
  • Wellness Program, including wellbeing platform, wellness challenges, WorkLife Navigator services, EAP, and mental health resources.
  • HSA with company contribution.
  • Health Care and Dependent Care FSA options.
  • 401(k) plan with up to 7.5% total employer contribution, including an automatic 3% company contribution plus a competitive tiered match.
  • Employer-paid Short- and Long-Term Disability coverage.
  • Employer-paid Life and AD&D insurance, with additional voluntary coverage options.
  • Voluntary benefits including legal, accident, critical illness, and hospital indemnity insurance.
  • Up to $10,000 annually in tuition reimbursement, with an option for fully funded degree programs through Colorado Technical University.

Marketing Team

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