Responsibilities

• Develop and execute an integrated content strategy aligned to brand, product, and growth priorities — with clear line-of-sight to SaaS metrics: pipeline contribution, free-trial conversion, and customer expansion.
• Partner with Product Marketing, Demand Generation, and Sales to identify high-impact content opportunities across the funnel.
• Build editorial calendars that balance thought leadership, customer storytelling, and performance-driven content.
• Define content formats and channels by audience segment — retailer, brand, and eCommerce — so the right story reaches the right buyer.
• Develop and write compelling, provocative industry POVs that position Syndigo and execs as distinctive, authoritative voice in commerce and product content.
• Write op-eds, bylines, and LinkedIn content for our executive team that express a genuine perspective, sparks conversation, and builds audience over time.
• Support the PR team with ‘hot takes’ on industry trends to insert a timely point of view on what’s going on in the world of PXM.
• Write and oversee the development of high-quality content: blog posts, customer stories, ebooks, reports, website copy, and campaign narratives.
• Translate complex product capabilities into compelling, accessible stories that speak to real buyer problems.

Requirements

• 5–8+ years of experience in B2B content marketing, preferably in SaaS or technology.
• Exceptional writing and editing skills — sharp, clear, and free of jargon — with a portfolio that shows range.
• A track record of developing industry POVs and thought leadership that actually get read and shared.
• Ability to think in content systems, building once and distributing across channels, including social.
• Ability to turn complex product or industry topics into stories that resonate with real buyers.
• Familiarity with SaaS business models and how content maps to pipeline stages and customer lifecycle.
• Understanding of SEO, GEO, content analytics, and performance measurement.
• Strong cross-functional instincts and comfortable operating in a matrixed organization with competing priorities.

Preferred

• Experience in retail technology or brand commerce a plus.
• Thoughtful approach to generative AI: able to accelerate output without sacrificing distinctiveness or voice.

Benefits

• competitive health insurance benefits
• PTO and volunteer time off
• employer-paid short- and long-term disability
• parental and adoption leave
• 401(k)
• tuition reimbursement