CONTENT MARKETING MANAGER at Substrata | Henderson, NV

Substrata

CONTENT MARKETING MANAGER

Henderson, NV (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end content strategy and production across Substrata\'s owned channels.

Own the full lifecycle of content from ideation to distribution across email, blog, social, and video.
Must-have: 3–5+ years in content marketing with strong writing and SEO skills.
Standout: Experience producing platform-native video and multimedia content.

Job Description

Responsibilities

Content Strategy Development
Develop and manage a multi-channel content strategy aligned to business and marketing goals
Identify high-impact content opportunities across blogs, email, social, website, and video channels
Research industry trends and customer insights to inform content direction
Partner with internal teams to ensure messaging aligns with brand positioning and growth initiatives
Content Creation, Production & Management
Own the full lifecycle of content production from ideation to distribution
Create and maintain an editorial content calendar across all channels
Write and edit high-quality: Email campaigns and nurture sequences; Website and landing page content; Blog articles and thought leadership pieces
Capture and produce multimedia content, including: Filming short-form and long-form video content (on-site and in-field when needed); Taking photos for use across social, web, and marketing materials; Editing and repurposing video content for social platforms (e.g., TikTok, Instagram Reels, Facebook, LinkedIn)
Ensure all content is on-brand, optimized for SEO, and tailored to platform best practices
Owned Channels (CRM, Social, Blog, Video)
Maintain a consistent and strategic cadence across CRM, blog, and social media channels
CRM & Email Marketing: Own and evolve email marketing strategy to drive engagement and conversions; Build and optimize nurture campaigns and newsletters
Organic Social Media: Develop and manage social media calendars; Publish and optimize content across platforms; Drive audience engagement and community growth
Video & Short-Form Content: Create platform-native video content tailored to TikTok, Instagram, and LinkedIn; Continuously test and iterate on content formats to improve engagement and reach
Blog & Website Content: Create, edit, and publish SEO-driven blog and website content; Align content with keyword strategy and inbound lead generation goals
Performance Tracking & Optimization: Define KPIs and track performance across content and channels; Analyze metrics such as engagement, traffic, conversions, and lead generation; Use insights to continuously refine content strategy and improve performance
Cross-Functional Partnership: Collaborate with in-house graphic designer, sales team, and leadership team to produce high-quality content; Partner with internal subject matter experts (sales, technical, leadership) to develop compelling, credible content; Support broader marketing initiatives including webinars, podcasts, digital ad campaigns, and brand-building efforts

Requirements

3–5+ years of experience in content marketing, social media, or related roles
Strong writing, editing, and storytelling skills across formats
Proven ability to create and edit video and photo content for social and digital channels
Experience filming and producing short-form video content (iPhone or camera-based)
Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut, CapCut, or similar)
Hands-on experience with HubSpot (or similar CRM/email platform)
Strong understanding of social media platforms and content best practices
Solid understanding of SEO, keyword strategy, and content optimization
Excellent organizational, planning, and calendar management skills
Self-motivated, proactive, and comfortable working in a fast-paced environment

Preferred

3–5+ years of experience in content marketing, social media, or related roles
Strong writing, editing, and storytelling skills across formats
Proven ability to create and edit video and photo content for social and digital channels
Experience filming and producing short-form video content (iPhone or camera-based)
Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut, CapCut, or similar)
Hands-on experience with HubSpot (or similar CRM/email platform)
Strong understanding of social media platforms and content best practices
Solid understanding of SEO, keyword strategy, and content optimization
Excellent organizational, planning, and calendar management skills
Self-motivated, proactive, and comfortable working in a fast-paced environment

Substrata

Substrata optimizes B2B sales and high-ticket dealmaking by analyzing multiple communication layers: verbal, nonverbal, and contextual, in deal-related interactions. The platform continuously assesses the dealmaker's position at every stage, providing impactful, data driven guidance that significantly boosts win rates, shortens sales cycles, and enhances overall goal and quota attainment.Powered by deep-learning social signal processing technology, Substrata is the ultimate dealmaking assistant. It equips dealmakers with transformative insights into the hidden dynamics between sellers and prospects, from mutual social status appraisals and prospect-side perceptions of seller competence to nuanced evaluations of relevancy, scarcity, urgency, consistency, and more. Taking it a step further, Substrata recommends optimal deal-closing tactics tailored to specific market categories, target audiences, perceived solution value, relationship history, deal momentum, and additional contextual factors.

Founded in 2020

New York, New York, USA

32 employees (5 in marketing)

www.substrata.me