Responsibilities

• Develop and manage content strategy, execution, distribution, and measurement to help build brand awareness and drive revenue
• Set the content calendar and cadence for ShipperHQ across various assets and channels
• Support different areas of the funnel by creating content for top of funnel awareness, mid-funnel conversion, and existing customers
• Work closely with the growth, marketing, sales, and CS teams to determine the right content initiatives and channel mix for ShipperHQ
• Collaborate with the marketing team in the creation of landing pages, social media posts, blog posts, email campaigns, ad copy, product demos, video scripts & production and more
• Partner with Product Marketing to develop a strong storytelling narrative for ShipperHQ that incorporates our product, end users, and differentiates our brand from others in the ecommerce space
• Use AI tools (LLMs, image/video gen, automation) to accelerate ideation, production, and repurposing, while maintaining quality and brand voice
• Develop deep expertise in our product and target audiences to craft engaging and original content that resonates with real pain points and creates demand for ShipperHQ
• Champion ShipperHQ's tone across every channel. You'll help shape, document and enforce a brand voice that's bold, smart, and merchant-first.
• Optimize content for SEO & AEO to increase organic growth

Requirements

• 3-5+ years of experience creating marketing content end-to-end for technology companies, preferably in B2B SaaS or e-commerce environments.
• A strong portfolio showing range across formats like emails, ads, website, video scripts, social, thought leadership & PR, sales collateral – with clear evidence of sharp copywriting skills and editorial craft
• Proven ability to own a content calendar and ship on deadline
• Experience writing for multiple stages of the funnel: top-of-funnel awareness through bottom-of-funnel conversion and post-sale retention.
• A natural storyteller with a track record of taking a product, customer win, or industry trend and shaping it into a narrative that's compelling, human, and engaging
• Strong understanding of email marketing best practices (segmentation, subject lines, CTAs, A/B testing).
• Comfort with video – at minimum scripting; ideally some hands-on experience with shooting or editing
• AI fluency: You actively use AI tools (not just chatgpt) in your workflow and can articulate how they make you faster and better
• An understanding of SEO & AEO fundamentals and how content supports organic growth.
• A knack for translating complex or technical product concepts into clear, compelling content for non-technical audiences.

Nice To Have

• Familiarity with HubSpot, CMS platforms, and marketing automation tools is a strong plus.

Benefits

• Collaborate with a motivated team, directly tying your results to organizational success
• 22 days of PTO plus public holidays
• 401k Match
• Medical, Dental, and Vision Insurance
• Maternity and Paternity Leave
• This is a hybrid, full-time position working out of our Austin, TX office in the Arboretum Area