Creative Digital Storytelling Manager
Brightmode
District of Columbia, USA (Remote)
In-houseFull-timeMid level5+ years exp.
2 hrs ago
Content Marketing Manager
USA (Remote)
$120K/yr – $130K/yrMid Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive comprehensive healthcare content programs across multiple channels to support thought leadership and demand generation.
- Must-have: 5–7+ years creating multi-channel healthcare content (blogs, papers, webinars) and CMS experience.
- Standout: Cross-functional production with writers, designers, and PR, plus editorial calendar ownership.
Job Description
Responsibilities
- Develops and owns integrated, multi-channel content strategies aligned to business goals, driving thought leadership, brand awareness, and demand generation
- Establishes and manages editorial calendars, producing compelling, on-brand content across blogs, white papers, case studies, webinars, and campaigns
- Partners with writers, designers, PR agencies, and internal stakeholders to deliver high-quality content across digital, social, and SEO channels
- Manages multiple projects simultaneously, ensuring alignment across marketing initiatives, timelines, and stakeholder expectations
- Monitors and analyzes content performance, providing data-driven insights and recommendations to optimize engagement and ROI
- Maintains brand voice and messaging consistency while staying current on industry trends, competitive strategies, and emerging content formats
- All other duties assigned
- Develop and own comprehensive content strategies aligned to business goals that support our thought leadership, marketing campaigns, events, and digital marketing strategies across channels.
- Plan, produce and manage a consistent editorial (thought leadership) calendar with compelling on-brand content
- Collaborate with contract writer(s), designers and PR agency team to produce thought leadership content including blogs, white papers, case studies, testimonials, speaking sessions, and webinars.
Requirements
- Bachelor’s degree in marketing, communications or related field
- Proven experience in managing and producing engaging external content (minimum 5-7+ years’ experience in communications and writing role)
- Proven experience in developing integrated, multi-channel content marketing programs, preferably within healthcare industry (minimum 5-7 years’ experience)
- Experience updating and managing website content within a content management system (CMS) such as WordPress, Hubspot or similar
Preferred
- experience working with designers preferred
Benefits
- 401k Retirement Plan
- Medical, Dental and Vision insurance on first day of employment
- Generous Paid Time Off
- Employee Assistance Program and more
Public Partnerships | PPL
PPL is the leading service provider for self-directed care programs. We enable members of Medicaid and other government-funded programs to choose their care providers and get care at home. We work with 20 states in 50 programs providing services to support more than 500,000 participant and caregiver relationships. PPL is an essential element of the program administration. We educate Medicaid members about their self-direction options, enroll them in the program, and get their providers enrolled. We then enable them with our proprietary technology to track their care time and get their providers paid. In simple terms, we facilitate the program’s key administrative and financial processes. We're here to ensure self-directed care is more than an option—it's a practical, everyday choice that’s simply better.
Traffic Signals
Monthly Visitors
2.5M
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
21.7%
Direct
75.7%
Referral
2.3%
Social
0.1%
Paid
0.2%
Headcount Trend
Current headcount: ~5.1K
