Responsibilities

• Collaborate across a diverse group of marketing, sales, product stakeholders to produce relevant and informational content around our technology platform.
• Regularly analyze and audit content to assess current performance and identify gaps and future content needs for scalability.
• Track adoption of sequences & campaigns and use data to measure its success
• Utilize Outreach to understand organic traffic trends, optimize content for popular or targeted keywords, and increase traffic to our messaging.
• Ensure adoption and retention of enablement programs and learning modules and measure their effectiveness.
• Run weekly or biweekly 1:1s with your key stakeholders
• Find more impactful ways to generate the right connections with the right people
• Connect with big thought leaders on Outreach, LinkedIn, etc. to uplevel our content
• Develop campaigns & manage event content for SDR team that align with marketing goals and track within Outreach and Salesforce
• Demonstrate ability to move quickly and efficiently, fulfilling multiple project requests while simultaneously meeting tight deadlines.