Responsibilities

• Content Development & Execution
• - Support the planning and execution of content initiatives that support demand generation and sales pipeline goals.
• - Design marketing materials that communicate MARKETview’s value proposition clearly and effectively.
• - Manage multiple content projects at once, balancing deadlines, stakeholder needs, and available resources.
• - Develop thought leadership content, webinars, conference presentations, and event materials.
• - Coordinate the design, production, and distribution of mass marketing including campaign set up and audience selection.
• - Ensure content is consistent with MARKETview’s voice, messaging, and value proposition.
• Cross-Functional Collaboration
• - Partner with Sales to develop targeted content that supports lead generation, prospect nurturing, and deal acceleration.
• - Help gather feedback from Sales, Client Success, and MARKETview partners to identify useful content opportunities.

Requirements

• BA/BS degree in marketing, design, communications, journalism, public relations, or equivalent working experience.
• 2–4 years of experience creating marketing, communications, or content materials.
• Experience developing content for multiple audiences and channels.
• Ability to create clear, persuasive calls to action that support marketing and business goals.
• Basic graphic design experience.
• Good time management and organizational skills – ability to manage multiple projects at one time.
• Working knowledge of AP style.
• Strong interpersonal and communication skills.
• Critical thinking and problem-solving skills.
• Comfort working collaboratively with cross-functional teams.

Preferred

• Experience shooting and editing video content, including interviews, partner testimonials, event promotions, webinar clips, and short-form social media videos.
• Experience working in data-driven environments.
• Experience with WordPress, HubSpot, Monday.com, or similar tools.
• Familiarity with Adobe Creative Suite or other design tools.
• Understanding of inbound marketing, content marketing, and marketing automation principles.
• Experience working with or serving institutions of higher education, especially in enrollment management, admissions, academic affairs, student affairs, or advancement.