Responsibilities

• Grow Hippo’s editorial strategy by developing a content strategy that serves our branded channels.
• Collaborate and drive results with SEO and content agencies to optimize and scale content efforts with an allotted budget.
• Develop and oversee editorial calendars to ensure a steady cadence of high-quality content.
• Work closely with internal insurance experts to transform technical topics into consumer and partner-friendly, insightful content.
• Ensure all content aligns with Hippo’s brand voice and guidelines while keeping a steady eye on accuracy in a regulated industry.
• Manage content workflows, including working with freelance writers, designers, and legal.
• Develop multi-purpose content that can be repurposed across multiple platforms (e.g., blog, social, email, sales collateral).
• Track and analyze content performance to refine strategy.
• Stay ahead of industry trends and emerging digital content best practices to keep Hippo’s content fresh and relevant.

Requirements

• 5+ years of content marketing or editorial experience, preferably in a regulated industry.
• Growth-minded thinker who thrives in a fast-paced environment.
• Strong writing and editing skills with the ability to translate complex topics into engaging, high-value content.
• Familiarity with SEO and AEO-driven content strategies and managing organic traffic goals.
• Experience with organic and paid social content strategies and experience developing content that supports marketing performance goals.
• Experience working with designers to create visually compelling, brand-aligned content.
• Proven track record of managing content teams and/or freelance writers and agencies.
• Ability to handle cross-functional projects and collaborate across marketing and product teams.
• Highly organized, deadline-driven, and adaptable to a fast-paced environment.

Benefits

• Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
• Equity - This position is eligible for equity compensation.
• Training and Career Growth - Training and internal career growth opportunities.
• Flexible Time Off - You know when and how you should recharge.
• Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.
• Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.