Content Marketing Manager

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive B2B content strategy for an enterprise SaaS/AI platform, owning multi-format content and pipeline impact.

  • Must-have: 3–5 years in B2B content marketing for enterprise SaaS or AI platforms.
  • Standout: Experience shaping sales-led GTM motions and content that moves deals.
  • Standout: Proven multi-format production with agencies, freelancers, and internal SMEs.

Job Description

Responsibilities

  • Own content strategy across awareness, consideration, and decision stages, aligned to revenue and pipeline goals
  • Translate product capabilities into persona-driven narratives (R&D, Sensory, Consumer Insights, Innovation leaders)
  • Partner with Growth, Sales, and Product to ensure content directly supports deal progression and win rates
  • Build and manage a high-impact editorial calendar tied to product launches, campaigns, events, and sales priorities
  • Move beyond static content and introduce engaging, conversion-oriented formats
  • Thought leadership (blogs, POVs, whitepapers)
  • Sales enablement (case studies, one-pagers, decks)
  • Demand generation (LinkedIn content, email sequences, landing pages)
  • Multimedia (short-form video, webinars, interactive demos, tools/templates)
  • Interview and ghostwrite for internal leaders (CEO, CGO, Product, Client Partners)
FlavorWiki logo

FlavorWiki

FlavorWiki is a digital market research company that is revolutionizing the way the food industry collects, analyzes and leverages consumer insights across all relevant purchase drivers. The FlavorWiki Platform combines advanced data and machine learning techniques with easy-to-use features that facilitate digital communication with consumers, colleagues and suppliers around the world. Using this technology FlavorWiki helps consumer product brands stay competitive and build winning innovations using real consumers, testing real products in real life.Founded in 2017, FlavorWiki has evolved into a 50+ people organization servicing some of the world’s largest multinationals as well as the food industry’s most innovative start-ups. Today FlavorWiki provides the most agile and innovative digital platform for consumer understanding, product testing and digital marketing in the industry, worldwide.

Founded in 2017
Zurich, Zurich, CHE
38 employees (8 in marketing)

Traffic Signals

Monthly Visitors
73.5K
Traffic Source Mix
Search
34.6%
Direct
55.1%
Referral
4.4%
Social
4.5%
Paid
1.2%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
8 (21% of company)

Funding

Total Funding
$500K
Last Raise
$500K
Debt Financing, 5 years ago

Funding History

  • Mar 2021
    Debt Financing • $500K