Responsibilities

• Develop and execute the social media plan, creating high-impact content, analyzing audience engagement, and leveraging current trends and tools to elevate the region’s competitive standing.
• Assist in developing and implementing an annual digital marketing plan and content calendar designed to increase digital engagement, website traffic and visitation.
• Actively engage with audiences across digital platforms by responding to messages, comments, and conversations as the destination expert to build connection and position Discover Green Bay as the go-to destination resource.
• Maintain and monitor Discover Green Bay’s brand voice across social platforms, ensuring a consistent, engaging, and recognizable presence.
• Conduct competitive social media and content research, analyze performance, and identify emerging platforms and trends that create new opportunities for growth to enhance online presence.
• Produce content for all digital marketing channels, including but not limited to social media, destination blog and video/podcasting in accordance to support the overall marketing strategy.
• Responsible for blog content calendar, managing freelancers on blog creative efforts, delivering SEO informed content, and launching blogs on greenbay.com
• Partner with contracted video production vendors to host, produce, edit, and distribute long-form video series across channels to expand audiences.
• Develop and execute long and short form video content strategy across platforms including YouTube/YouTube Shorts, Instagram/Facebook Reels, and TikTok.
• Capture dynamic photo and video content at events, attractions, and partner locations, bringing the destination to life in real time.

Requirements

• Bachelor’s or Associate’s degree in social media, marketing, communications or business with an emphasis in marketing required.
• Minimum 1-3 years’ experience in a marketing/digital marketing, social media management, and content production role required.
• Experience in Microsoft Office Suite, Adobe Creative Cloud, video and photo editing software, data analytics and organic and paid social media management tools and software.
• Strong on camera presence and confident public speaker.
• Experience working with marketing automation systems, content management systems, and customer relationship management systems.
• Strong understanding of digital marketing functions, search engine optimization best practices and email marketing processes.
• Knowledge of the latest web technologies and digital trends.
• Effective project and time management skills.
• Basic Knowledge of graphic design fundamentals photography and video composition.
• Meida training/experience preferred but not required.