Responsibilities

• Write and edit newsletters, blog posts, email sequences, ad copy, press releases, social media scripts, and web page content
• Build and manage a content bank with a running pipeline of ideas sourced from your own research, team input, and industry trends
• Batch content production to maintain consistent output across all channels
• Brief creative assets into production when visuals are needed alongside copy
• Develop and maintain post opt-in email sequences and reactivation campaigns across the entire CRM
• Build reactivation sequences that bring cold leads back into conversation with measurable results
• Monitor deliverability, segmentation, open rates, and spam rates to keep email performance strong
• Edit and help shape a book manuscript alongside the author: organizing, refining, and tightening content
• Write ecommerce product copy for new supplement launches
• Create product pages that convert browsers into buyers
• Submit all sends and final content to the GHL team for publishing (you write and edit, they execute the send)
• Meet regularly with leadership to align on priorities, review performance, and iterate
• Participate in a review and approval process for all published content

Requirements

• 5+ years of content writing and development experience
• Proven direct response copywriting skills with emails, ads, and CTAs that actually convert
• Long-form writing ability: blogs, newsletters, and manuscript-level content
• Email marketing knowledge: deliverability, segmentation, open rates, spam management
• Brand voice development: you can learn a voice and maintain it across every channel and format
• Proof of previous work: a campaign that performed, a newsletter you owned, or a blog you ran

Preferred

• Bonus Points
• Experience writing for health, wellness, or medical brands
• SEO writing experience
• A portfolio or published work you can share

Benefits

• Benefits:
• 401(k)
• Health insurance
• Paid time off