Responsibilities

• Write clear, engaging marketing materials across digital, print, and event initiatives
• Create and manage content for campaigns, sales initiatives, and brand communications
• Coordinate promotional campaigns to support engagement, pipeline growth, and revenue impact
• Develop automated journeys for onboarding, adoption, retention, upsell, and re-engagement
• Maintain brand consistency across content, presentations, and marketing assets
• Partner with sales and operations teams to align marketing efforts with business priorities
• Use AI tools to improve segmentation, personalization, content creation, and campaign execution
• Manage campaign timelines, deliverables, and cross-functional coordination
• Track performance across engagement, conversion, pipeline influence, and revenue contribution
• Optimize campaign performance through testing across messaging, timing, audiences, and channels

Requirements

• Strong communication and writing skills for creating impactful marketing content.
• Strong analytical skills with experience measuring campaign performance and pipeline impact.
• Project Management skills for effectively coordinating marketing campaigns and meeting deadlines.
• Experience using AI tools to improve personalization, segmentation, and content workflows.
• Attention to detail and ability to multitask in a collaborative environment.
• Familiarity with various sales cycles and buying journeys.
• Hands-on experience with tools like HubSpot and WordPress.
• Prior experience in content marketing or related fields is a plus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field