Responsibilities

• Editorial Planning: Build an editorial calendar for cross-platform content and share stories to encourage enrollment among prospective students, current students, and parents.
• Audience Personalization: Use Slate CRM to segment audiences and run ad-hoc and automated CRM campaigns (email, SMS, etc.).
• Stakeholder Collaboration: Coordinate with colleges, divisions, and departments to target students and parents with interests.
• Channel Strategy & Asset Management: Align with internal teams on channels and update digital content; manage the communication asset library.
• Analysis & Reporting: Build reports and share findings on content effectiveness.
• Content Creation & Editing: Update digital content including email campaigns, stories, photos, videos; edit and proofread communications.
• Interviews & Content Sourcing: Interview students, alumni, and parents to write content for multiple platforms.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations, English or related field; at least two years of marketing/communications/admissions or writing experience.
• Knowledge of grammar, punctuation and AP Style; familiarity with email marketing platforms and Slate CRM; Drupal/web content systems.
• Strong writing and storytelling skills for diverse audiences; project management ability; data-driven communication using CRM data.
• Excellent written, verbal and interpersonal communication; ability to manage multiple projects and tight deadlines; collaborative work style.
• Willingness to travel frequently on-campus and occasionally off-campus.

Preferred

• Experience in admissions/enrollment management and/or experience with a CRM like Slate.