Responsibilities

• Develop and execute content marketing strategies aligned with client goals, including blog articles, email campaigns, social media content, landing pages, and more.
• Optimize content for search visibility and AI discovery, applying on-page SEO best practices and staying current on how generative AI tools surface and recommend content.
• Plan and manage email marketing campaigns from concept through deployment, including copywriting, segmentation guidance, and performance analysis.
• Research industry trends and audience insights to inform content planning that resonates with target audiences and supports client objectives.
• Monitor and report on content performance metrics—such as traffic, open rates, engagement, and conversions—using data to refine ongoing content strategy.
• Collaborate with graphic designers, web developers, and digital specialists to ensure content and creative are aligned across all deliverables.
• Participate in client-facing meetings by presenting content strategies, reporting on results, and gathering input to inform future work.

Requirements

• A results-driven mindset: You don’t just create content—you create content with a purpose. You understand how each piece connects to a broader marketing funnel and are motivated by metrics, outcomes, and continuous improvement.
• A multi-channel approach: You are comfortable creating and adapting content for a variety of platforms and formats, from blog posts and email newsletters to social media and AI-powered search experiences. You understand that where and how content is distributed matters as much as the content itself.
• A strategic understanding of SEO and AI visibility: You are knowledgeable about search engine optimization best practices and understand how to optimize content for both traditional search and emerging AI-driven search tools. You stay current on how content discovery is evolving.
• Strong analytical capabilities: You are comfortable using data to guide your content decisions. You can read performance metrics, identify what’s working, and adjust strategy accordingly.
• A collaborative and client-ready presence: You will work alongside designers, digital specialists, and account teams to produce cohesive marketing campaigns. You are comfortable participating in client-facing conversations and presenting your content strategies with clarity and confidence.
• 3+ years of experience in content marketing, digital marketing, or a related role.
• Agency experience is a plus.