Responsibilities

• Build and execute on near-term content strategy, including developing a content calendar for EquityZen’s social media, video and blog that aligns with EquityZen’s goals and brand
• Develop, write, and edit content that maintains a consistent brand voice across strategic focus areas: educational, thought leadership, and market driven content
• Project manage cross-team content creation initiatives (e.g. with EZ and Morgan Stanley) to ensure quality, on-time content delivery
• Content publishing: manage compliance approval, creative selection, and distribution across channels including website, social media, PR, email
• Perform content performance analysis to refine strategy (views, clicks, etc.)
• Build long-term content strategy, optimizing for SEO, awareness and engagement
• Stay up to date with industry trends, content formats to drive best-in-class content, taking into account budget constraints