Responsibilities

• Lead the strategy and creation of Tröegs content through the lens of the written word, photographs, video and art direction, and oversee the creative content team for all brewery messaging across channels including POS, print and digital advertisements, brewery signs, in-house beer labels and packaging, merchandise and social media content.
• Serve as primary social traffic controller, manage the marketing communication team, post assigned content on all channels, provide daily positive, results-driven customer service, direct queries to the right people, and find answers across departments.
• Execute Tröegs marketing content and digital advertising plan by targeting spend and ads to appropriate customer demographics; track and compile results and deliver to management.
• Develop creative concepts, manage and execute key marketing plans, and collaborate with a dynamic group; reflect on what worked and how to improve next story.
• Shoot photos and short social video of events; write captions, blog posts, signage and menu copy; repurpose content for emails and social channels.
• Manage time effectively across multiple jobs adhering to production schedules in a fast-paced environment.
• Evolve opportunities: Live video, Instagram stories, and exploring what's next.

Requirements

• Bachelor's degree in English, Journalism, Public Relations, Marketing, Design or related communications field.
• 5+ years of experience in multichannel brand communication and content creation.
• Ability to shoot with DSLR or equivalent.
• Ability to create styled photography and video content.
• A love for craft beer and understanding of brewing and beer styles.
• Willingness to learn and ability to weave the art and science of brewing into social media posts.
• Ability to find a compelling subject or story within a seemingly normal process or activity – and then convey it to our customers through social media
• Experience conceptualizing, producing and publishing of a range of digital assets.
• Strong communication and demonstrable creative copywriting skills.
• Experience in social media publishing and community management, including corporate communication, PR and analytics.

Preferred

• Experience with Live video, Instagram stories
• Willingness to experiment with new formats and emerging platforms