Responsibilities - Own TikTok & Instagram — strategy, content calendar, posting, voice, and growth - Concept and create platform-native content for each channel: short-form video and Reels for TikTok and Instagram; carousels, and video - Write hooks and captions that sound like the brand — distinct across each brand in the portfolio - Manage shoots end-to-end — pre-production, logistics, call sheets, and on-set direction - Film and photograph lifestyle and product content across multiple brand aesthetics - Direct talent on camera: make them comfortable, pull the good takes, keep things moving - Produce paid social creatives in collaboration with the advertising team - Test angles, hooks, and formats — use results to inform the next round - Maintain a library of high-performing creative assets across the brand portfolio - Build monthly content plans grounded in brand goals, platform trends, and audience insights - Track the metrics that matter - Stay current on algorithm changes across consumer and professional platforms