Responsibilities

• Campaign ownership. Run content campaigns end to end for Retail Reinvented and client brands — hypothesis, production, launch, measurement, iteration. Every cycle should raise the bar on the last, and you should be able to say why it did.
• AI video production. Produce and edit short-form and long-form video using AI tooling — generation, editing, motion, voice, upscaling. You direct the output; the tools execute. Volume without a drop in taste is the whole point of the role.
• Search and answer-engine optimization. Build content that ranks in traditional search and gets retrieved and cited by AI assistants. Structured data, entity clarity, citable claims, and video optimized for machine parsing — not just human viewing.
• Creative direction. Set the visual standard across brands with genuinely different identities. Write the briefs, define the look, hold the line on quality when the fast option is worse.
• Team building. Grow into directing a small pod — contractors, creators, and eventually client-side teams. You'll write the playbook others run.

Requirements

• A real eye. You can look at two versions and know which is better, and articulate why in a sentence. This is the part we can't teach and won't compromise on. Show us work, not a résumé.
• Fluency with AI production tools. You've shipped real work through them — not experiments. You know where they break and how to route around it.
• Reasoning ability. You think from first principles about what content should exist and why. You're skeptical of tactics that worked in 2022.
• Drive. You own outcomes, not tasks. You'd rather ship something sharp on Friday than something safe next month.
• Direction, not just execution. You can brief someone else to produce work you'd be proud of.
• Los Angeles based. This role is on-site in Los Angeles. Not hybrid, not remote-first. If that's a dealbreaker, it's better to know now.
• Formal credentials are irrelevant here. A portfolio that makes us stop scrolling beats a degree every time.