Responsibilities

• Develop and own the content strategy and roadmap for the Knowledge Center, blog, and organic social media platforms.
• Align content initiatives with patient acquisition goals, including SEO- and GEO-driven educational content, partnerships, syndication and gated resources.
• Support engagement and retention initiatives through educational, social, and patient-facing content in partnership with Patient Engagement.
• Partner with the Senior Director of Marketing Agency to define content KPIs and ensure initiatives support broader marketing and business objectives.
• Oversee content planning, production, publishing, and optimization across owned channels.
• Ensure all content adheres to brand standards, clinical accuracy requirements, and HIPAA compliance.
• Manage and mentor the Content and Social Media Marketing Specialist, providing guidance on prioritization, execution, and professional development.
• Guide organic social media strategy across platforms, ensuring alignment with broader acquisition and engagement initiatives.
• Collaborate with clinical and operations teams to develop educational resources that address patient needs and clinical priorities.
• Monitor performance metrics for the Knowledge Center, blog, and social channels, and continuously optimize based on insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content strategy, digital marketing, and social media management.
• 3+ years of people management experience, including coaching, performance management, and professional development.
• Experience developing and executing multi-channel content strategies, preferably in healthcare or multi-location organizations.
• Proven success using content to drive organic acquisition through SEO/GEO and educational resources.
• Experience managing direct reports and collaborating cross-functionally.

Preferred