Content Manager, GTM Intelligence (APAC)

USA (Hybrid)

Salary Not AvailableMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end content lifecycle for complex product and strategy content, guiding cross-functional teams to produce accurate, differentiated, and scalable assets that answer customer questions and accelerate product adoption.

  • Content strategy and value propositions: shape differentiated messaging tied to customer needs.
  • Cross-functional collaboration: lead reviews and input across product, marketing, and sales to ensure consistency.
  • AI-powered productivity: accelerate creation while maintaining on-brand quality and accuracy.

Job Description

Responsibilities

  • Partner closely with subject matter experts to distill complex product, technical, and strategic information into clear, compelling, externally ready content that answers prospect and customer questions with precision and confidence.
  • Shape and articulate differentiated value propositions that clearly position our products and services in the market, reinforcing what sets us apart and why it matters to customers.
  • Build and apply deep expertise across our products, offerings, and industry landscape, ensuring all content reflects current capabilities, customer needs, and market expectations.
  • Own end-to-end content development and review cycles, coordinating input from cross-functional stakeholders to deliver accurate, aligned, and high-impact outputs at scale.
  • Act as a content lead within cross-functional initiatives, guiding stakeholders, influencing direction, and driving alignment to ensure content quality, clarity, and consistency across all outputs.
  • Leverage AI tools and technologies to accelerate content creation, enhance quality, and drive consistency, while applying strong editorial judgment to ensure outputs remain accurate, on-brand, and customer-relevant.
  • Continuously identify opportunities to integrate AI into workflows, improving efficiency, scalability, and insight generation across the content lifecycle.
  • Operate with pace and precision to meet product release timelines and go-to-market priorities.
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Instructure

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Founded in 2008
Salt Lake City, Utah, USA
2.2K employees (188 in marketing)
54% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
254M
Monthly Google Ads Budget
$684
Traffic Source Mix
Search
16.2%
Direct
73.1%
Referral
8.4%
Social
1.2%
Paid
1%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
135 (6% of company)
Median Career Experience
14 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$89.1M
Last Raise
$40M
Private Equity, 2 years ago

Funding History

  • Jul 2024
    Private Equity
  • Feb 2015
    Series E • $40M
  • Jun 2013
    Series D • $30M

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