Responsibilities

• Content strategy and calendar across SEO blog, email, and social — with a clear priority order and publishing cadence
• SEO blog content: keyword research, briefs, publishing, and performance tracking
• Email marketing across three audience segments: investors, agents, and lenders
• Social content (LinkedIn primary) — repurposing and amplifying, not creating from scratch
• Paid ads coordination with our external agency — ensuring campaigns, landing pages, and messaging stay aligned with content strategy
• Weekly content and ads performance reporting to leadership
• AI-assisted content production: you use tools to move faster and produce more without sacrificing quality

Requirements

• 3–5 years in content marketing, growth, or a similar role with measurable results
• Strong SEO fundamentals — you understand how content structure, internal linking, and technical performance affect rankings
• Experience managing or coordinating paid ads (Google Ads, Meta) — you don’t need to be a specialist, but you can read performance data and make smart decisions
• AI-first content operator: you use AI for research, drafting, optimization, and distribution — and you’re always improving your workflow
• Editorial director mindset: you think in audiences and narratives, not just word counts
• Self-directed and proactive — you bring ideas and iterate without waiting for direction
• Familiarity with real estate, proptech, or financial services is a strong plus

Preferred

• Familiarity with real estate, proptech, or financial services is a strong plus