Content Growth Lead, Creator Partnerships at Amazon.com | Culver City, CA | $194K/yr – $288K/yr

Content Growth Lead, Creator Partnerships

Culver City, CA (Unknown)

$194K/yr – $288K/yrSenior Level7+ years expFull time

Posted 5 months ago

The other 99% submit and hope. You're about to do something different.

Drive multi-platform content distribution and growth for Amazon Creator Services, leading a scalable team and cross-functional partnerships.

Own multi-platform distribution strategy across YouTube, TikTok, Meta, RSS, and Amazon O&O.
Must-have: 10+ years leading large teams in matrixed organizations and experience with platform partnerships.
Standout: Track record of scaling content distribution and monetization with data-driven frameworks.

Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS, and Amazon O&O services to maximize reach, engagement, and monetization.
Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.
Lead innovation in short-form and mid-form content optimization.
Cultivate relationships with all distribution services, negotiate platform partnerships, and represent Creator Services in all platform partner meetings, conferences, and events.
Transform manual distribution workflows into automated, scalable solutions that support growing content volume.
Design and implement standardized performance measurement frameworks across all distribution endpoints.
Build with AI to find opportunities for automation, optimization, and workflow improvements.
Build, lead, and mentor a high-performing team.
Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies.
Set clear performance metrics and goals aligned with overall business objectives.

10+ years of building and leading large teams and working in matrixed operating structures experience
Knowledge of distribution networks and channel P&Ls
Bachelor's degree or equivalent
Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
Experience negotiating VP-level contracts with channel partners and agencies
Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
Experience driving growth through and with cross-functional teams including inside sales, technical, marketing, segmentation, legal (contracts)
7+ years of experience in digital content distribution, platform partnerships, or creator economy operations
Demonstrated expertise in content optimization across major distribution platforms (YouTube, TikTok, Meta)

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parental leave