Content Growth Lead, Creator Partnerships

Culver City, CA (On-site)

$163K/yr – $220K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Lead the end-to-end content distribution strategy across major platforms, drive monetization and audience growth, and build scalable, AI-enabled workflows with a high‑performing Creator Services team.

  • Own platform-specific distribution strategies, partnerships, and performance analytics
  • Lead cross-functional initiatives with Ad Partnerships, product, and creators to optimize growth and revenue

Job Description

Responsibilities

  • Content Distribution Strategy & Execution:
  • Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS, and Amazon O&O services to maximize reach, engagement, and monetization.
  • Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.
  • Lead innovation in short-form and mid-form content optimization.
  • Cultivate relationships with all distribution services, negotiate platform partnerships, and represent Creator Services in all platform partner meetings, conferences, and events.
  • Transform manual distribution workflows into automated, scalable solutions that support growing content volume.
  • Design and implement standardized performance measurement frameworks across all distribution endpoints.
  • Build with AI to find opportunities for automation, optimization, and workflow improvements.
  • Team Leadership & Development:
  • Build, lead, and mentor a high-performing team.

Requirements

  • 5+ years of business development, direct technology services sales, partnership management, or sourcing new business experience
  • Experience in business development, direct technology services sales, partnership management, or sourcing new business
  • Bachelor's degree or equivalent
  • 7+ years of experience in digital content distribution, platform growth, or creator economy operations
  • 5+ years of building and leading teams in matrixed operating structures
  • Demonstrated expertise in content optimization across major distribution platforms (YouTube, TikTok, Meta), including algorithm mechanics, audience development, and technical specifications
  • Proven track record developing and executing multi-platform distribution strategies that drive measurable audience growth, engagement, and monetization
  • Experience cultivating platform partnerships and representing organizations in partner meetings, conferences, and industry events
  • Experience establishing scalable workflows, automation solutions, and operational frameworks to support growing content volume
  • Strong analytical capabilities with ability to design performance measurement frameworks and translate platform data into actionable growth strategies

Preferred

  • Master's degree or equivalent
  • 8+ years of experience in digital content distribution with direct responsibility for audience growth outcomes across short-form and long-form content
  • 7+ years of managing and developing high-performance teams with clear track record of building in-house platform expertise
  • Experience in creator services, talent management, or media operations with direct creator advisory responsibilities
  • Knowledge of distribution channel economics, platform monetization models, and ad/sponsorship revenue optimization
  • Experience leveraging AI tools and automation to drive workflow improvements and content optimization at scale
  • Experience negotiating platform-level partnerships or preferred distribution agreements
  • Demonstrated ability to build and operationalize standardized best practices that scale across multiple creator partnerships simultaneously

Benefits

  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
115

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